MIT/Ford Press Conference to unveil research results on driver stress and demonstration of new driving technologies
29 October 2010 - MIT
Please join us on Thursday, Nov. 4, at MIT for the unveiling of new research on reducing driver stress and a special demonstration of new driving technologies. Joe Coughlin, director of MIT New England University Transportation Center (NEUTC), will be joined by colleagues Bryan Reimer, associate director of research for NEUTC; Bruce Mehler, research scientist; and Dev Kochhar, technical expert at Ford Research & Advanced Engineering for Ford Motor Company, to present exclusive results from an advanced research project focused on the reduction of driver stress. The nine-month study explored automotive technology solutions designed to reduce driver stress and improve overall driver safety and well-being.
Specific findings and topic areas that will be addressed at the media forum will include:
Map: http://whereis.mit.edu/?go=10 More info & RSVP: Jessica Holmes, 617-253-2702, holmesj [a] mit (p) edu
Development of objective methods for assessing workload and stress in the driving environment including physiological measures and eye movements;
A perspective on how technology is being developed to assess driver stress and adjust vehicle systems to assist drivers in maintaining optimal operational states and improve driver health and wellness.
When: Thursday, Nov. 4, 2 p.m.; lunch will be provided
Where: MIT Campus, Building 10, Room 105 (Bush Room), enter through 77 Massachusetts Ave.Map: http://whereis.mit.edu/?go=10 More info & RSVP: Jessica Holmes, 617-253-2702, holmesj [a] mit (p) edu
MIT media relations | 77 Massachusetts Avenue, Room 11-400 | Cambridge, MA 02139-4307 | Tel 617.253.2700
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